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>> LCD control IC market Taiwanese suppliers 100 refining into steel 7th,Jan,2017
Taiwan's large-size LCD controller IC industry in the past few years to obtain a steady development. According to market research firm DisplaySearch statistics, the first quarter of this year, the global LCD control IC shipments reached 15.4 million, of which Taiwan's shipments accounted for 31.5%.
As with the LCD panel industry, Taiwan's LCD controller industry is also backed by Taiwan's LCD monitor manufacturers to develop. Therefore, they are still the main shipments for Taiwan's LCD monitor manufacturers in the mainland. However, as mainland electronics manufacturers are increasingly interested in LCD monitors and LCD TV manufacturing, these Taiwanese IC companies are also looking to new customer segments and through their distributors for pre-market development.From the global competitive landscape, Taiwan LCD controller IC company has become the world's number one supplier Genesis the most important force. Among them, Jing Jie Technology (MRT) has become the leader of these Taiwanese companies. The first quarter of this year, its global market share reached 16%. Mstar is also growing rapidly, with a 5.3% share of the global market since the fourth quarter of last year. In addition, Realtek (Realtek) technology companies in the first quarter of this year, shipments also accounted for 1.7% of global shipments.
Service and price is the only way for Taiwanese companies
In the low-end LCD control IC market, Taiwan suppliers can continue to squeeze Genesis market share, there are two reasons. Some people think, Genesis distributor FAE team in the technical support capabilities have yet to be improved. When the customer needs support, often by Genesis to do their own support. Due to limited energy, will naturally take this trade-off, can not be truly customer satisfaction with technical support. The Taiwanese company is to seize the opponent's weaknesses make a big fuss, most able to provide personal technical support services.
In fact, Taiwan LCD control IC suppliers in the choice of distributors will focus on the selection of technical support ability, and has many years of experience in the field of the company, so most of the support capacity of distributors to meet the demand. Table 1: Taiwan LCD control IC has accounted for the global market shipments of more than three percent.On the mainland local manufacturing industry, some Taiwan IC manufacturers said, LCD as a gradual replacement of CRT products, the pattern of its manufacturing market in the short term there will not be much change. The main output is still concentrated in the hands of Samsung, Philips and Taiwanese manufacturing companies. Mainland manufacturers are still difficult to enter the market, it is difficult to gain the highest level of attention to the level of chip manufacturers.
Coupled with the mainland manufacturing enterprises in cost control, technical strength and R & D experience (especially software development) is still relatively weak, can not compete with the Taiwan LCD monitor manufacturers. Therefore, in order to help the growth of mainland manufacturers, Taiwan LCD control IC manufacturers will provide most of the public board reference design, the customer only in the user interface, product appearance and so on. For some independent R & D panel customers, Taiwan will also provide PCB layout, software development and other aspects of support, and to help customers do the substrate debugging and EMI testing. At present, Jing Jie, Morningstar and Realtech and other Taiwanese are in succession in the mainland to set up their own FAE team, trying to strengthen its service advantages.
In fact, Taiwan LCD control IC suppliers in the choice of distributors will focus on the selection of technical support ability, and has many years of experience in the field of the company, so most of the support capacity of distributors to meet the demand. Table 1: Taiwan LCD control IC has accounted for the global market shipments of more than three percent.On the mainland local manufacturing industry, some Taiwan IC manufacturers said, LCD as a gradual replacement of CRT products, the pattern of its manufacturing market in the short term there will not be much change. The main output is still concentrated in the hands of Samsung, Philips and Taiwanese manufacturing companies. Mainland manufacturers are still difficult to enter the market, it is difficult to gain the highest level of attention to the level of chip manufacturers.
Coupled with the mainland manufacturing enterprises in cost control, technical strength and R & D experience (especially software development) is still relatively weak, can not compete with the Taiwan LCD monitor manufacturers. Therefore, in order to help the growth of mainland manufacturers, Taiwan LCD control IC manufacturers will provide most of the public board reference design, the customer only in the user interface, product appearance and so on. For some independent R & D panel customers, Taiwan will also provide PCB layout, software development and other aspects of support, and to help customers do the substrate debugging and EMI testing. At present, Jing Jie, Morningstar and Realtech and other Taiwanese are in succession in the mainland to set up their own FAE team, trying to strengthen its service advantages.
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