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>> AMOLED fade in the first half of LCD touch display began to decline 14th,Jan,2017
Recently, this year's mid-year report to the intensive release period, according to the release of the content shows that non-Apple camp mobile phone LCD touch display technology, began to be AMOLED display technology impact.
One factory located in mainland China's two giant touch-screen display Oprah Winfun and the letter, in the LCD touch display business, compared with last year's performance has declined. This LCD panel and mobile phone modules are cried out every day, the prices of the great market is very harmonious.
The letter said that the first half of unaudited LCD touch display business a total revenue of 7.635 billion Hong Kong dollars (about 6.547 billion yuan), down about 5.5%. Oufei optical touch display operating income of 4.992 billion yuan, down about 22.29%.
With Samsung's expansion in the second half of last year, AMOLED display capacity, Samsung in addition to discontinuing its own LCD mobile phone panel production line, the brand's own brand mobile phone display nearly 70% of the amount of all installed their own production AMOLED touch display Integrated screen. And in order to promote the development of the industrial chain AMOLED, Samsung is also actively promoting China-made brand mobile phones also use Samsung's touch display technology. Which in order to segregate the domestic brand market, and to bypass the positive effect of Apple's SE mobile phone front, China-made brands OPPO, vivo, Meizu mobile phone, in the first half of this year have nearly 40% of the proportion of Samsung AMOLED touch The integrated screen is displayed.
Samsung in the first quarter of the first quarter of this year, AMOLED display shipments almost doubled year on year, shipping more than 80 million. The second quarter, Samsung continues to pull up shipments, shipments close to 100 million. While the second half of the Samsung will continue to expand its AMOLED display screen size, and for next year's Apple phone orders for debugging new production lines.
Smart phone using capacitive touch technology, the display technology and touch technology has become inseparable fate of the community. But in the capacitive touch technology is not a breakthrough in the case of subversive to Apple as the representative of the first-line brand has become more inclined to use the touch and display functions integrated In \ On-Cell touch screen, reducing the Plug-in touch screen in the mobile phone industry.
But compared to plug-in LCD touch display technology, In \ On-Cell LCD touch screen is still relatively expensive technology, and even less attractive than Samsung's AMOLED. Samsung's Super AMOLED display integrated On-Cell touch technology, but compared to In \ On-Cell LCD touch screen, regardless of production yield or display to be more to please customers.
Apple in order to improve the outdoor use effect, as well as AR dynamic virtual display technology pave the way, has already begun in the LCD display technology on the sRGB display color space is optimized to enhance the dynamic color gamut representation of different environments, static still standard SRGB format, dynamic will be a richer dynamic video standard NTSC format to adjust. The next step in some of Apple's electronic products began to use AMOLED display technology, is to strengthen the dynamic display screen effect.
In fact, in the plug-in touch screen and embedded In \ On-Cell touch technology, to distinguish between the two in the end there will be much difference, consumers have not really go to the real concern. Even Apple, until now still adhere to the iPad flat-panel touch-screen technology, and also the structure of the GF2 capacitive touch screen, the same does not prevent the iPad to become the best flat products.
However, with AMOLED production costs and display performance continues to progress, AMOLED display prices closer to the top LCD products. And more and more popular in the mobile phone video applications, AMOLED only by the speed of response to this advantage, it will cross the field of mobile phone screen out a majority of market share.
At the same time LCD camp, the business strategy between the various panel makers and their respective living environment, the same will make the LCD market differentiation. For example, since the end of the year, the ordinary a-Si process cell phone panel production line, based on operating cost pressures, have to transform or close; new LTPS technology mobile phone panel production line in Japan, the terminal manufacturing center moved to mainland China's large Environment, the loss of customer resources, capacity can not be released.
In fact, the first half of this year's mobile phone display out of stock is also intriguing, according to the global small and medium size panel line production capacity supply, the market is the absolute supply exceeds demand, or Taiwan panel production line will not be limited production or conversion For the OLED test line. Market out of stock for a large part of the reason, in addition to the Taiwan earthquake disappeared part of the production capacity, the Japanese two panel factory JDI, Sharp mobile panel production capacity idle is also important.
According to statistics, China-made mobile phone branded mobile phone shipments in the first half of this year, nearly three percent growth, becoming the world's fastest growing market. However, the main service of China-made brand mobile phone manufacturers touch display, there is no imagination as fast as the outside world, the real reason is certainly not out of stock or mobile phone display prices.
In fact, if the Chinese domestic brands in the largest shipments of Huawei did not eat part of the JDI, Sharp In \ On-Cell LCD capacity, shipments followed by Huawei's OPPO, vivo did not switch to AMOLED display, the whole of China Of the mobile phone touch screen market, at least with the smart phone shipments should grow about three percent.
Facts show that the touch screen display market has been the impact of AMOLED display, and panel makers are still further tighten the supply, the trend of self-made module, a short time, touch screen display module processing industry, how to break the existing plight , Is still their cautious need to face the reality of the problem.
However, China's mobile phone display module manufacturers have quickly gathered skilled employees, capital investment, rapid organization of production of fine traditions in the promotion of equipment automation, import advanced manufacturing processes and optimize enterprise management investment is still increasing. With the Chinese mainland more than six generations of mobile phone panel production line production, whether it is LCD display products, or AMOLED display products, the release of large capacity under pressure, certainly need enough downstream industry chain to meet and digest.
Mobile phone touch display industry module manufacturers industry-wide annual output value is still nearly 100 billion scale, the industry accumulated annual net profit of tens of billions of dollars. Deep plowing LCD module to make money, and after the outbreak of OLED panels, OLED display module to undertake the preparation of the latter part of the general trend, is still the mainstream of China's touch display industry.
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