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Company News >> 2018 OLED Screen Market Report 18th,March,2019
                                          On February 21, Samsung released the folding mobile phone GalaxyFold at the San Francisco new product launch conference. On February 24th, at the MWC conference, Huawei also showed the folding screen mobile phone Mate X. The enthusiasm of the folding screen mobile phone has made the OLED panel attract much attention. In the A-share market, the OLED panel suppliers BOE Dong, Visionox and so on have continued to rise and fall. The application of OLED display technology to smart phones and large-size TV screens has become a trend.

OLED is called organic light-emitting diode, which is the basic core material of flexible display technology and is the basis for realizing surface display. It is reported that Apple has ordered a 7.2-inch OLED folding screen from Samsung for the development of new machines. The investment of many companies on the folding screen has jointly promoted the accelerated development of the OLED market.

Analysts of the Speedway Research Institute collected and organized the relevant data of the OLED industry in 2018, and cooperated with users to analyze and discuss the development trend of the OLED screen industry.

Smartphone shipments

2018 OLED Screen Market Report

Smartphones are still the most important application direction of OLED panels, with revenue accounting for 88% of total OLED panel revenue, OLED TV accounting for 7%, and smart watches accounting for 2.3%.

According to statistics, global smartphone shipments in 2012 were 1.456 billion units, a slight decrease from 2017. In the global market, Samsung still holds the largest market share, followed by Apple, and Huawei has grown strongly in 2018 with the new P20 and mate20 series, with annual shipments of 206 million units and a global share of 14.7%. The performance of mobile phones is quite strong, and the sales of Xiaomi and OV continue to grow.

With the development of 5G technology, 2019 and 2020 will usher in a new round of exchanges, driving the mobile phone shipments to rise again. On the product, many high-end mobile phones use OLED screens, such as Apple's iphone X series, Huawei's mate20 Pro, and Samsung Galaxy S10.

OLED development history

2018 OLED Screen Market Report

Research on OLED Since 1963, Professor Pope of New York University has discovered the phenomenon of single crystal EL in organic materials, but the performance of the device is poor and has not attracted much attention. In 1987, Kodak's Deng Qingyun and Steven used vacuum evaporation to make sandwich OLEDs, which greatly improved the performance of the device. In 1997, the Japanese pioneer company applied OLED display products to car speakers for the first time, opening the era of applying OLED displays.

Since then, Sony, Epson and other companies have been involved in the research and development of the OLED field, and the size of the OLED screen has come out one after another. In 2001, Sony introduced a 13-inch OLED display; in 2004, Epson released a 40-inch OLED prototype; in 2005, LG released a 40-inch OLED TV prototype and began selling OLED TVs in 2009. In the OLED market, Samsung and LG have long been in a monopoly position, Samsung has occupied the market share of most mobile phone screens, and LG has occupied a large TV screen market share. However, in recent years, quite a number of domestic enterprises, such as BOE and Visionox, have continued to make efforts in the OLED field, forming competition with LG and Samsung.

Comparison of AMOLED and PMOLED

2018 OLED Screen Market Report

Different from the backlight of LCD, the principle of OLED is self-illumination, and its self-luminous property can achieve precise control of a single pixel. Therefore, OLED has obvious advantages over LCD in terms of panel thickness, flexibility, contrast, and no image sticking. .

According to the luminescent material, the OLED is divided into a small molecule SM-OLED and a macromolecular P-OLED. In the manufacturing process, the small molecule mainly adopts a vacuum thermal evaporation method, and the polymer material is not resistant to high temperature, and adopts a spin coating or a spray printing process. At present, the market is mainly based on small molecule OLED.

Depending on the driving method, OLED is divided into passive passive driving PMOLED and active active driving AMOLED. The difference is that PMOLED needs external circuit to determine the illuminating pixel, and AMOLED has TFT substrate, which plays a circuit role and determines the illuminating pixel. .

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