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>> Samsung folding mobile phone failure shows that the technology is not mature enough 19th,April,2019
According to foreign media reports, at least four Samsung folding mobile phones, galaxy Fold, have failed. As a new technology, the appearance of folding screen mobile phones has been noticed. However, this mobile phone has only failed in the hands of testers. It's a little weird, which may mean that if it's going to be on the market in the future or there will be more problems, it means the technology is not mature enough.
Samsung folding mobile phone failure shows that the technology is not mature enough
Intense competition in the smartphone market forces mobile phone companies to innovate
The global smartphone market has experienced a period of rapid growth. According to IDC data, it has been declining continuously in 2017 and 2018. The smartphone market dividend is no longer, and the existing mobile phone companies have to strengthen competition.
At the same time, in the case of a bad environment in the smartphone market, the global smartphone market share is gradually increasing in the top five mobile phone brands. According to IDC data, the market share of mobile phone companies outside the top five in the world in 2018 It has shrunk by nearly 20%, and the market share of the top five has increased to 67.1%. The market share has gradually concentrated in the top five, which also forced the competition among the top five mobile phone companies.
This situation is particularly evident in the Chinese market. In the 2018, the top five mobile phone companies accounted for 90% of the domestic smart phone market. As the competition of the top five mobile phone companies intensified, this situation has been repeated. Huawei The market share of OPPO and vivo increased, while the market share of Xiaomi and Apple both showed a significant decline.
Under such circumstances, mobile phone companies have to make every effort to maintain their market share and even further growth, and innovation is becoming the focus of many mobile phone companies. In terms of innovation, China's mobile phone companies have shown strong competitive advantages in the past two years. The screen recognition technology and mobile camera technology of vivo, Huawei's mobile phone chip technology and shooting technology have all benefited the two companies. In the domestic market in 2018, it is precisely the market share of these two companies that grew at the fastest rate.
When Chinese mobile phone companies continue to emphasize innovation, they are precisely the most powerful mobile phone companies that challenge Samsung and Apple. This has forced Apple and Samsung to intensify innovation. However, it is regrettable that Apple is the leader of innovation in the industry and its innovation. The decline of power is an indisputable fact. Samsung, the world's largest mobile phone company, has to adopt a more aggressive strategy in terms of innovation in the face of the challenges of Chinese mobile phone companies. Folding screen mobile phones are emerging in such a competitive environment.
Folding screen phone technology is not yet mature
Samsung is the most powerful mobile phone company in the global industrial chain. In the past, it also continued to introduce innovative technology based on its own industrial chain advantage. However, in recent years, due to various reasons, its innovation is not as good as it used to be. The mobile phone was first introduced to prove that it is still the leader in the smartphone industry.
The key technology of the folding screen mobile phone lies in the screen, and the current folding is the flexible OLED panel. Samsung is the world leader in the small and medium-sized OLED panel industry, accounting for more than 90% of the market share in the industry. It was prepared a few years ago, and it was not until the third quarter of last year that it was decided to launch a folding screen phone this year.
However, it is regrettable that even Samsung's folding screen mobile phone, which has such a strong strength and has been prepared for several years, still has problems, which undoubtedly highlights the high technical difficulty of folding screen mobile phones, which also proves This technology is still a certain distance away from maturity.
Another company that launched the folding screen mobile phone is Huawei, a domestic mobile phone company. It only launched a folding screen mobile phone several days later than Samsung. It uses the folded OLED panel from the largest panel company in China, BOE. Compared with Samsung, BOE is technically There is still a gap. Samsung has developed OLED panels in about 2007. BOE did not start producing OLED panels until 2017. As a latecomer, BOE’s rush to launch folding OLED panels is worrying, and Huawei’s folding mobile phone mateX It is only displayed in a glass box and is expected to be listed several months later than Samsung.
For Samsung, the folding screen mobile phone is fortunately the problem occurs during the use of the testee. Samsung also has the opportunity to improve the product, and the impact caused by the fault is also small. If it is still faulty after the scale is listed, the folding screen mobile phone Repeating the battery accident of Galaxy note7 will be a major disaster. At that time, the analysis believed that it should be Samsung's aggressive use of new battery technology to thin the battery separator, and the lack of space in the battery compartment led to the battery accident of Galaxy note7.
Bai Ying Technology believes that after the failure of Galaxy fold, consumers are advised to be cautious when purchasing folding mobile phones. The probability of technical flaws in the first generation products is often high. If there is demand for such products, they can wait for their technology to mature. Then buy again to avoid becoming a mobile phone company's mouse.
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