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>> Travel card "reach for the stars", how are these LED display application scenarios 5th,Jan,2023
On June 29, the Ministry of Industry and Information Technology announced the abolition of the "asterisk" mark on communication travel cards. As soon as the news came out, it was a hot search on Weibo, and since then, the discussion about the topic has been heated. Especially for the LED display industry, is undoubtedly a good news.
After 2022, the asterisk of travel code has become the main reason to hinder people's travel. Travel has been reduced, recreational activities have been suspended, and the corresponding LED display project has been slightly stalled.
And when the summer holiday is approaching, the travel card not only makes the public have good expectations for travel, but also plays a positive role in promoting the flow of people and active economic development in the second half of the year, and further promotes the development of diversified commercial display.
"2021 Micro-Spacing LED Display Research White Paper" points out that commercial display, as a scene to enhance commercial value and influence market consumption behavior, is mainly used in enterprises, schools, retail, theaters, hospitals and other places, covering a very wide area, is becoming one of the battlefields of LED display.
Nowadays, the travel card reaches the star and the travel gradually recovers. The application scenes such as naked eye 3D, XR virtual shooting and cinema screen may usher in new changes, among which the penetration speed of naked eye 3D and cinema screen is expected to accelerate, or usher in a turning point in Q3-Q4.
Naked eye 3D
Recently, a number of naked eye 3D display screens have been lit up in provincial capitals, rekindling the enthusiasm for outdoor display.
From the perspective of commercial application, naked eye 3D is a brand new commercial application, bringing the traditional single outdoor media into a new era. Compared with the traditional LED outdoor large screen, the development of the naked eye 3D large screen not only further improves the image of the city, energizes the local economy, revitalizes the commercial vitality under the new consumption trend, but also enhances the visual shock and interaction, which can greatly improve the advertising effect.
Take advertisement content as an example, naked eye 3D has obvious advantages compared with 2D advertisement. According to the big data results, compared with 2D print advertising, three-dimensional advertising presents the following advantages: the attention of 2D advertising is more than 7 times; The memory is more than 14 times that of 2D ads; The return on investment is 3.68 times higher than 2D advertising.
The high rate of return has also attracted the attention of many advertising media manufacturers. Zhaoxin Media, a well-known railway digital media operator in China, plans to invest 420 million yuan recently to acquire 15 outdoor 3D high-definition screens with naked eyes in provincial capitals and cities above through self-construction or agency.
Relevant data show that in 2020, China's naked eye 3D market capacity is around 1.5 billion yuan, and is expected to reach more than 3 billion yuan by 2025. In addition, the Ministry of Industry and Information Technology recently released the "six departments on the development of" a hundred cities a thousand screens "ultra high-definition video landing promotion activities Notice, in the policy support, more naked eye 3D display brings new opportunities.
The promotion of policies provides a guarantee for naked eye 3D. The maturity of technology greatly reduces the cost and also provides greater feasibility for the market. It is believed that there will be more projects landing in Q3-Q4.
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